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    • About Culture Craft
      • Core Beliefs & Worldview
      • Our Values
      • Meet Duncan
    • Our Other Drivers
    • Our Approach
      • Overview
      • The Art of Leadership
      • The Craft of Culture
      • The Science of Behaviour
    • Our Services
      • Overview
      • Organisational Strategy
      • Evolving Cultures
      • Organisational Cohesion
      • Learning Journeys
      • Values-Based Governance
      • Positive Risk Cultures
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  • Home
  • About Culture Craft
    • Core Beliefs & Worldview
    • Our Values
    • Meet Duncan
  • Our Other Drivers
  • Our Approach
    • Overview
    • The Art of Leadership
    • The Craft of Culture
    • The Science of Behaviour
  • Our Services
    • Overview
    • Organisational Strategy
    • Evolving Cultures
    • Organisational Cohesion
    • Learning Journeys
    • Values-Based Governance
    • Positive Risk Cultures
  • Contact
    • Call or Email
    • Schedule a Conversation

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The Craft of Culture Evolution

Sensitively, thoughtfully and intentionally shaping the culture of an organisation.

"You don't change culture through emails or memos, you change it through relationships, ...........one conversation at a time" - Unknown


The craft of evolving an organisation's culture is a gradual, continuous process that may involve a shift in values and priorities, as well as changes to practices and systems. It requires ongoing learning, adaptation, and innovation. Just as craftsmen must continually refine their skills and adapt to new challenges and opportunities, an organisation must continually evolve its culture in order to remain relevant and successful in a constantly changing world.


In an organisational sense, a crafted culture refers to a culture that emphasises skill development, craftsmanship, and pride in workmanship. A culture in which everyone has a deep commitment to quality and a sense of ownership over their work. A sense of community and shared purpose. Employees feel a strong connection to their colleagues and the organisation, as well as a shared sense of pride in their work.   


As a craft matures, the focus shifts to refining and perfecting the techniques, and developing a unique style or approach. In the same way, an organisation's culture must evolve to become more refined and distinctive, with a strong sense of identity and purpose. However, just as a craft can become stagnant and outdated, if it fails to adapt to changing circumstances, an organisation's culture can also become dysfunctional or irrelevant if it does not evolve to meet the changing needs of its people.

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Culture Craft

11 Seaview Street, Kiama, NSW 2533

+61 417 571 280 / duncan@culturecraft.au

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